Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443
Phone: (213) 740-7127 Cell: (213) 304-17264



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Recommended Reading


Scott Turow (1997), One L : The Turbulent True Story of a First Year at Harvard Law School, Warner Books; ISBN: 0446673781. A "must read" for anyone contemplating law school, and a source of perspective for teachers at all levels.





Bill Bryson (2004), A Short History of Nearly Everything, Broadway, ISBN 978-0767908184. Some of the great scientists of history were delightful--and some not so delightful--eccentrics.





Liane Holliday Willey (1999), Pretending to be Normal: Living with Asperger's Syndrome, ISBN 1 85302 749 9, 144pp. A very moving book that also happens to contain incredible writing!





Kent Wertime and Ian Fenwick (2008), DigiMarketing: The Essential Guide to New Media and Digital Marketing, Wiley, ISBN 978-0470822319. A very thoughtful and thorough examination in the changes faced by the advertising world as a result of changes in technology and consumer habits.


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