Welcome to
MKTG 371: Consumer Behavior!
Syllabus
Handouts:
Secondary Market
Research Sources
Study Checklist for Midterm I
Summary of Material Covered in
Class for Midterm I
Sample Midterm I
Study Checklist for
Midterm II
Sample Midterm II
Sample Answer to Sample Midterm II
Summary of New Material for Midterm
II
Study
Checklist for Final
Summary of New
Material For Final
PowerPoint slides:
Introduction
Primary and Secondary
Market Research
Culture
Demographics and Subculture
Family/Group Influences and
Segmentation
Perception
Learning, Memory, and Positioning
Consumer Decision Making
Outlet Selection
Public Policy
Electronic Commerce