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Guest book

Welcome to
MKTG 370--Marketing!

Syllabus

Marketing links

Handouts:

   Informational

           Nominal and Purchasing Power Parity Adjusted Country Income Figures
           Secondary Market Research Sources (Library Databases)
           Segmentation notes
          
Study Guides and Class Material Summaries
           Study Checklist for Midterm I
           Summary of Material for Midterm I
           Sample Midterm I
           Study Checklist for Midterm II
           Sample Midterm II   Sample Answers to Sample Midterm II
           Summary of New Material for Midterm II
           Study Checklist for Final
           Summary of New Material For Final

  Sample Exams, Quizzes, and Sample Answers to Sample and Actual Exams
           
Sample Answers to Sample Midterm
            Sample Answers to In-Class Assignment #3 Sample Exam Questions
            Sample Answers to Actual Midterm I
            Sample Answers to In-Class Assignment #6 (Sample midterm question)
            Sample Answers to Midterm II
            Sample Answers to In-Class Assignment #7
            Sample Final   Sample Answers to Sample Final

PowerPoint files
            Introduction
            Environment and Strategy
            International
            Market Research
            Consumer Behavior
            Segmentation
            Product
            Pricing
            Promotion
            Distribution
            Electronic Commerce
   
Sample Assignments:
         #1:  International Marketing
         #2:  Consumer Behavior
         #3:  Segmentation
         #4:  Product
         #5:  Pricing
         #6:  Distribution