Back Home Up Next



Welcome to BSAD 113:  Marketing Institutions!


Important Reminders

In-Class Project Opportunities for May 1

In-Class Project Opportunities for April 17

Assignment Checklists

Study Checklist for In-Class Material for Midterm

Study Checklist for In-Class Material for Final

Study Guide for Textbook Material Not Covered In Class

Summary of In-Class Material for Midterm

Summary of New Classroom Material for the Final

Fall 2001 Final    Sample Answers to Fall 2001 Final

Sample Midterm Sample Final      Sample Answers

Past Midterm:  HTML  Word format (DOC)

Instructions for Posting Web Pages to the UCR Server

Instructions on Posting Web Sites at GeoCities

Student Information Sheet--please fill out and bring to class!

Secondary Sources (Library Resources)



PowerPoint Files


Firm, brand, product line, and distribution  objectives
Direct Marketing
Electronic commerce
Legal issues
Service outputs
Channel flows
Channel Structure and Membership
Gap Analysis
Channel Management and Conflict
Distribution Intensity Decisions